I was with Jesse Augustinus when he won his first X Games medal. He has always deserved more recognition in my eyes. Insanely talented, a critical eye for style, and rumor has it can whip up quite the meal on a trip. Check out the Northbound part and keep an eye on what he has going on this winter!

From Red Bull:

Jesse Augustinus brings back the OG snowboard feeling in ‘NORTHBOUND’.

In an age of three-second clips and same-day social media releases, Jesse is taking a different approach: returning to the roots of snowboarding.

Two years in the making. From building a library of roughly 1000 spots, frozen sweat, multi day battles for a single clip, all the way down to the music: ‘The Northbound’ aims to inspire young people the way Jesse was inspired back in his youth by the snowboarders he looked up to.

“A great part can make you want to head outside right away to go snowboarding. That’s the feeling I want to convey with Northbound.”

Filmed across Finland, Sweden and Norway
Filmers: IV Stuart
Post production: Magenta Amsterdam
Edit: Thijs Rigterink
Grade: Antonino Durante