We tried, we failed. What happened to Jeenyus? Watch our new show and find out.

Welcome to Rise & Fall! Our new show where Jeff Pensiero, a pillar of the snowboarding community and founder of Baldface, uncovers the origin stories of our favorite brands that are sadly no longer around. With special guest interviews running the length of a snowmobile rip up to the legendary lodge, Pensiero chats with massive industry names at his famed resort about the triumphs and pitfalls of helming a brand through the competitive outdoor space.

For the first episode to launch off the podcast, Jeff sits down with the one and only Eddie Wall! One of the most celebrated snowboarders to ever do it, the past Forum heavyweight gives us the full story of Jeenyus, beginning to end, as well as his own arch of going from a janitor to the top of the snowboarding world. Now, working with Arbor, X Games and plenty other top brands in the current space, enjoy Eddie’s convo with Jeff right here with Snowboard Mag!

Keep an eye out for more episodes covering your favorite brands that didn’t make it to 2024.