How did it all start? How did it all end? The stories behind the rise and fall of your favorite brands from a backroom at Baldface. Host Jeff Pensiero is back for the second episode of our new show, Rise and Fall, with a VERY special guest. Rob Morrow, former pro snowboarder and founder of Morrow Snowboards, sits down with the man behind the lodge to catalog the tipping points of the historic Morrow Snowboards brand. With covers, late-night innovations, and plenty more in our sport attributed to his name, you won’t want to miss this one. Trying to get the whole story in 40 minutes or less (the time it takes to get up to the Baldface Lodge on a snowmobile), Rob tells the story from two cousins starting the company with some help from his father, going public, and watching the market shrink as the ebbs and flows of the outdoor industry took hold. Enjoy!

Watch the first episode with Eddit Wall here!