Any beer board ever made has just been outdone.
Signal did this one right. By visiting the Jack Daniel’s cooperage and distillery, it gives the viewer context for why they should care about this board. In another life, that barrel actually housed a batch of Jack Daniels, its contents probably enjoyed by me on a Tuesday, er… Saturday night.
From Signal Snowboards:
Thirsty for a new ETT?! Perfect, because here it is and this one goes down smooth! Gettin’ Barreled rolls south to Tennessee to visit the oldest distillery in America, Jack Daniel’s and it’s cooperage. After seeing how a barrel is made and learning the process that is whiskey making, the barrel has a very full and interesting life. Now it’s our goal to extend it a little longer and turn the used barrel into a snowboard! Whiskey and snowboarding; what could go wrong? Enjoy and please watch responsibly. Special thanks to Jason Rowlet.