Congrats to Jed Anderson, he just joined adidas! Check out the welcome video above and read on for more from adidas below.
(Portland, OR)—Today, adidas Snowboarding releases Welcome: Jed Anderson, re-upping the excitement around the brand’s recent addition of the celebrated rider to its ranks. Having recently returned to the slopes after a sabbatical of skateboarding and creative projects, Anderson and his rise are captured in the digital short recounting his legacy in snowboarding over the past two decades.
A clip imbued with nostalgia, Welcome: Jed Anderson offers an in-depth and honest look at the rider’s atypical road to sponsorship and success. From the powdered hills of Calgary at age five, to the major slopes he shreds today, Anderson has indisputably built a reputation of having one of the most pioneering and diverse riding styles of his league.
The clip is narrated by Jed himself, his mother Beth St Amour, brother Jared Anderson, and by friends and pro-riders Nick Dirks, Chris Grenier and Louif Paradis.
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About adidas® Snowboarding
From the streets to the mountains, adidas Snowboarding continues to define the adidas brand. Since its inception in 2012, a team of creators and collaborators are constantly pushing to deliver high-performance snowboarding product grounded in iconic adidas heritage DNA. A diverse, sustainable product offering and invaluable team rider input keep adidas Snowboarding at the forefront of the industry with riders such as Louif Paradis, Jake Blauvelt, and Kazu Kokubo. Adidas Snowboarding is a segment of adidas Originals, a division of the adidas Group.