Bringing years of experience in the industry with him, Dragon Alliance welcomes Mike Erwin as Southern California sales rep.

San Clemente, CA (September 9, 2014) – Dragon Alliance is very excited to announce the addition of Mike Erwin to the sales team. Heading up the vital Southern California region, Erwin will be applying a career’s worth of experience to one of the premier action sports markets in the country.

Growing up “down south,” Erwin calls Encinitas home and sites Ponto as his regular surf haunt. Spending ten years of his childhood surfing in Indo, when he returned to the States he spent time working with DC before moving to Ride Snowboards in Colorado.

“I met Mike a couple of years ago and immediately knew he was someone I wanted to work with,” says National Sales Director Mike Montemurro. “Over time the stars aligned and there was a perfect opportunity for Mike to come and manage our most important territory. Mike has immediately done a great job by surpassing his initial quarter goals with a hard work ethic and great relationships. I am very glad Mike is part of our Dragon family.”

“It was always in the plans to move back out here and be near the water again. Surfing has always been a big part of my life,” says Erwin. “I am very fortunate to have the opportunity to work with Dragon family and Mike Montemurro. Monte and I kind of knew our work paths would cross someday. He is a great mentor and an amazing friend.”

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