Seattle-based POW Gloves is honored to announce the addition of the hard-charging & already legendary snowboarder, John Jackson (AKA John J), to its team of global riders. John J’s partnership with POW will extend far beyond sticker placement on his snowboard; the brand plans to incorporate Jackson into glove development and additional rider-driven marketing efforts.
Rapidly progressing from his days as a teen prodigy on his home slopes of Mammoth Mountain, John J quickly garnered the attention of Standard Films, Forum Snowboards, and eventually the minds behind Brain Farm Productions. With standout performances in the late Forum’s flicks as well as in Brain Farm’s “That’s It, That’s All” and “The Art of Flight,” likely the two most recognized snowboard films ever made, John J has become a household name, and has been a frequent contender for “Rider of the Year” and other video part awards.
“This partnership speaks to the nature of our business and how hard we’ve worked to appeal to the most demanding riders out there,” said Dustin Goss, POW Gloves Founder & President. “We strive to create gloves that are BUILT to LAST, and being recognized by someone like John J for our quality and style truly validates that mission. This is a next-level achievement for POW – we couldn’t be more stoked.”
Jackson is throttling forward this winter with tons of momentum, working on new projects with Transworld Snowboarding and X Games Real Backcountry, as well as a web series to be released in fall ‘15. POW will join John J’s list of current supporters, including Red Bull, Signal Snowboards, GoPro, LRG, Under Armour, VonZipper, Mammoth Mountain and the Jackson brothers’ own jewelry brand, JAX Union.
“I’m hyped to join forces with a company that has a like mind and love for powder,” said Jackson. “Cold hands can be a miserable experience and it’s good to see that POW’s number one focus is keeping your paws warm and dry. Engineered with GORE-TEX™, these are some of the cleanest gloves out there. I’m very happy to team up with the Northwest boys at POW!”
See also: HOLDEN Outerwear teams up with Alternative™ for its 2014–15 collection
