DYE signs Bjorn Leines to the team


Dye is proud to announce the signing of legendary Pro, Bjorn Leines, to the team. You can explore Dye’s inaugural snow line at the SIA show Jan 26-29th in Denver, CO.

Bjorn has been snowboarding a long time, and has no signs of letting up.  He is hands down one of the most talented and experienced riders of all time. Bjorn is known for powerful riding, great style, and technical tricks on a vast variety of terrain and features. He has been an integral part of the evolution in snowboarding over the past fifteen years, and is nowhere near stopping.

“I am stoked to work with Bjorn.  He knows exactly what needs to be done as a Pro, and is personally very excited to help develop Dye as a brand in many ways.  Bjorn comes with a vast wealth of snowboarding knowledge, and the ability to communicate in precise detail, which helps Dye a ton in designing performance product.  He will continue to work directly with the brand on developing innovative products, and marketing initiatives that showcase the talent of his teammates. ” –Joel Kramer

“It is rad to be a part of a team from the beginning and have a hand in helping shape the brand.  I’m super excited to be working with a crew where ideas and thoughts can be heard, tested and translated into actual products.  I really like that type of commitment to performance, innovation and quality are the main focus.  It’s also refreshing to have a brand that owns their own factory and has an extremely qualified in house design team!” – Bjorn Leines



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