Electric introduces Handmade Italian Acetate sunglass collection


Electric’s newest line, the Handmade Italian Acetate sunglass collection, is a collaboration of Mazzucchelli Acetate material and Carl Zeiss Vision lens technology. Where Electric had previously manufactured its acetate collection in Asia, the operation has moved on over to Italy, closer to Mazzucchelli’s creative power-house.

Chief Design Officer and Co-founder, Kip Arnette, explains, “Bringing our acetate program to Italy has been a key piece in the elevation of our sunglass quality over the last year. From our melanin infused lenses in our mold injected products, through to our new acetates, the entire line utilizes the finest materials and Italian craftsmanship”

For more info, check out the press release from Electric:

The Electric Handmade Italian Acetate sunglass collection features premium Mazzucchelli Acetate material and industry leading lens technology by Carl Zeiss Vision. Established in 1849, Mazzucchelli is the number one producer of acetate for the fashion industry and is one of the most innovative companies in the plastics market. Carl Zeiss Vision, now over 150 years old, continues to offer cutting edge vision products and is a pioneer for optical design and engineering.

Previously, Electric manufactured its acetate eyewear collection in Asia, a popular choice for many fashion and action sport brands. Italian craftsmanship has set the global standard for luxury product engineering. Meticulous attention to detail, first choice materials and high standard processes, have placed Italian craftsmanship at the pinnacle of sunglass manufacturing.

Available now, the first two pieces in the line are the newly refined Detroit XL and Hardknox. Both styles offer classic styling with modern refinements, as well as a heavy dose of attitude. The second drop of the collection will debut with new styles for Spring 2014. 


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