Etnies’ Buy a shoe Plant a tree: 200,000 trees planted and sprouting

March 7, 2013 (Lake Forest, CA) – etnies, the first skateboarder-owned and operated global action sports footwear and apparel company, planted the first seed back in 2011 when it initiated its Buy a Shoe, Plant a Tree reforestation program and has since sprouted more than 200,000 trees in Costa Rica and Brazil! Excited to share the news with the world, etnies launched a new microsite and video infographic that tells the whole story behind Buy a Shoe, Plant a Tree: http://etnies.com/buyashoeplantatree.

By visiting the new Buy a Shoe, Plant a Tree microsite on etnies.com, customers can learn how the program works and see how many trees have been planted so far, including their own tree contribution, through the live tree-planting counter. Also, the site’s timeline breaks down the program year-by-year showing, through videos, photography and descriptive text, how this initiative has helped replenish devastated forest communities.

Now in its third year, the Buy a Shoe, Plant a Tree program continues to be cultivated. etnies is on track with its 2013 goal of planting 200,000 more trees in Sao Paulo, Brazil through the help of consumers and the brand’s continued reforestation nonprofit partner Trees for the Future.

The current spring 2013 Buy a Shoe, Plant a Tree collection for men, women and kids can be viewed and purchased on the Buy a Shoe, Plant a Tree microsite, including etnies pro surfer and current program ambassador Matt “Wilko” Wilkinson’s signature colorways of the Dory and Dapper styles. The “Make Wilko Plant Trees” campaign can be viewed here: http://etni.es/makewilkoplanttrees

image005

Through the Buy a Shoe, Plant a Tree program, etnies plants a tree for every pair of shoes purchased from its designated men’s, women’s and kids collection, inviting people of all ages throughout the world to take part in reforesting the Earth.

To download high resolution images of the etnies Buy a Shoe, Plant a Tree footwear collection, visit: http://etni.es/etniesbaspat-sp13img

For more information on etnies, its spring 2013 product collection or to keep up with etnies team riders visit etnies.com or facebook.com/etnies.

Comments

Up Next

January 23, 2017

Provisions 017: Products we are stoked on this week

This week in Provisions we look at a handful of smaller board brands, and a variety of exciting and...
January 19, 2017

The reluctant super-pro: A Kevin Jones interview

Kevin didn't burn out on snowboarding, just the fame that came with being a super-pro.
January 16, 2017

Disposables 001: Moments in time from Jackson Hole, WY

Disposables is a new Snowboard Magazine photo series, featuring snapshots of moments in time from our travels and experiences...
January 16, 2017

Provisions 016: Products we are stoked on this week

This week in Provisions we look to the world of cameras and camera gear for some of our favorite...
January 12, 2017

We’re at Mt. Bachelor, and without doubt, it is a snowboarder’s mountain

At Mt. Bachelor, transition is king. The mountain is a perpetually shifting feature that is dictated by wind, and...