Electric launches debut 3-piece watch collection

October 23rd, 2013 by

Electrics has launched its first watch collection, featuring 3 watches offering in an array of band and color options. Each watch is water resistant up to 200 meters, and they have been styled to reflect the details and textures found in today’s best outdoor equipment and tactical accessories.

For more info, check out the press release from Electric, below:

SAN CLEMENTE, CA – Electric announced today the retail launch of its debut watch collection.

Available now, the first release of the collection features both field and dive inspired analog watches, utilizing Japanese and Swiss analog movements.

There are three key styles in the collection, ranging from the WWII inspired FW01, to the global trekking FW02 and finally to the deep diving DW01. Each of Electric’s watch designs are offered in a vast array of band and color options, the collection is both focused and diverse. All Electric watches feature a minimum water rating of 20 ATM (200 Meters) and top out at 30 ATM (300 Meters) for the dive inspired DW01, ensuring that the watches will perform in the conditions that inspired them. At the top of the range is the Swiss Made DW01S, featuring a world class Ronda movement and includes both an interchangeable PU strap and stainless steel bracelet.

“Electric’s history of developing top quality functional accessories with timeless style creates the perfect context for the introduction of watches into the existing product portfolio. Our debut timepieces are re-engineered classics, born from the spirit of the iconic styles of our past, twisted and modernized for today. The inaugural line features details and textures that reflect innovations found in today’s best outdoor equipment, tactical accessories and custom vehicle styling.” – Eric Crane, CEO

Man’s love affair with the watch is centuries old. an accessory that not only defines the space of time, but defines the person wearing it. the heritage, style and craft of the watch can be compared to the design of a custom car, motorcycle, or any object of desire that carries with it a purposeful functionality. it’s the precision, detail and functionality of the watch that drew us to develop our own. electric’s history of developing top quality functional accessories with timeless style creates the perfect context for the introduction of watches to our world. reengineered classics, born from the spirit of the iconic styles of our past, twisted and modernized for today. the finest materials and craftsmanship create an unprecedented level of value in our line. join us in celebrating our debut collection over the following pages, this is just the beginning…

 

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