HEX teams up with Jahan Loh for new capsule collection
Hex has announced the release of the Jahan Loh capsule collection, a collaboration that pairs Hex’s products with Loh’s aesthetics. The 3-piece collection features a backpack, tote and matching iPhone case, and, in Hex’s words, “fuses fashion, art and technological function into the contemporary world of accessories.”
“This was my first time working on a bag and as such was a new medium that really challenged me to think differently in terms of design, functionality and appeal,” states artist Jahan Loh. “Naturally the whole process of translating my ideas onto such a new canvas was really quite exciting, and by playing with outside themes through incorporating traditional ideas of patterns and camouflage but changing them up to make them my own, I am thrilled to have created something totally new and hope people will enjoy it!”
Find out more about the Jahan Loh capsule collection in the press release from Hex, below:
Oxnard, Calif. (October 21, 2013)—HEX, award-winning fashionable techcessories brand, today announced the release of the Jahan Loh capsule collection, its latest product release for fall. The capsule collection pairs the ever-recognizable product silhouettes of HEX with the inimitable style and guerilla pop cultural aesthetics of Singaporean born artist Jahan Loh. This unique 3-piece collection originally gained traction revolving around various cultural Asian themes and influences but has since grown broader encapsulating many different artistic styles and nuances. Through the union of staple HEX traits equal parts fashion to function and the one-of-a-kind style that only an artist like Jahan could provide, this collaboration is a pleasant addition to this fall’s lineup.
“Working with Jahan has been a great experience,” says Carl Steindler, marketing manager, HEX. “It’s rare to find an artist who is equal parts professional as they are creative, especially when working on products such as these which are so consumer focused; Jahan was incredible and it felt like he had been a member of the team since Day 1. I really think his vision will translate well to our demographic and am excited to see consumer reaction to this collection.”
Featuring three product designs, both a backpack and tote bag with the option for matching iPhone case, the Jahan Loh capsule collection truly fuses fashion, art and technological function into the contemporary world of accessories. With principal HEX design elements including 16oz waxed coated canvas, protective fleece-lined storage compartments, leather trim and more, there’s no doubt this collection will protect your precious tech devices while simultaneously granting you the freedom to formally express yourself. Whether it’s the Cloak Backpack, Tote Bag or Core Case for iPhone 5, with prices ranging from $44.95 to $119.95 there’s definitely opportunity for everybody to make a serious impression this fall season sporting pieces from this limited collection.
The Jahan Loh Collaboration was facilitated by Jeremy Kove, COO of Munson Industries/MAS creative, Venice Beach, California.
For more information on the Jahan Loh capsule collection and HEX’s complete line of techcessories, visit www.shophex.com or follow them on Facebook, Twitter and Instagram. For further background on the artist Jahan Loh, we encourage you to check out www.ja-han.com or say hello to him on Instagram as well.