Le 20 Mars event set to take over Le Massif du Sud on March 20, 2014
Teaming up with iconic brands YES., Now, Jones and Slash, the I FOUND group is bringing their “Le 20 Mars” to Quebec city. A unique event that brings East Coast retailers up to Le Massif du Sud, a resort outside of Quebec city that will be entirely rented out for the event.
Including a Now Chinese downhill, Jones Mini cliffs banked slalom, YES. Pow Wow slopestyle contest and a Slash photo contest, the 20th of March will be entirely dedicated to the love of snowboarding. While retailers are invited for free, the general public can join in on the event for just $75— a price which includes breakfast, dinner, and a t-shirt or beanie, followed by a party at the snowboarder-owned Le Bureau de Poste restaurant.
For more info on the event, check out the press release below:
The I FOUND positive group has partnered with YES, NOW, JONES and SLASH brands to create a unique event for their East Coast retailers and the general public. The event is called “Le 20 Mars.” On that date they will rent Le Massif du Sud resort outside of Quebec city. They will host a snowboarders only day where a bunch of friendly contests will take place, followed by a huge family dinner where these rider-driven brands will reward their best customers and core market ambassadors.
The selected retailers are invited for free and the general public have to pay a 75$ entry fee, which include breakfast, dinner and a t-shirt or beanie. There will be free W15 product demos available for the 125 exclusive attendees. As for the competitions : expect the NOW chinese downhill, the JONES mini cliffs banked slalom, the YES pow wow slopestyle and the SLASH photo contest.
The best part of the whole thing is that Le Massif du Sud is closed from Sunday to Friday which makes it a 75% chance of powder day. The party will keep on at Le Bureau de Poste restaurant which is co-owned by many famous Quebec snowboarders. DCP is one of them and will be flying from Squamish for the event.
“We are very excited to welcome our friends to Le Massif Du Sud. This is a dream we’ve had at I FOUND for years and we cou;dn’t find better partners than the NDK group brands. We have the common interest of making snowboarding business fun, and to encourage retailers to get behind the core brands instead of drowning with the mainstream. This day will show them exactly what our substance is: the love for shredding, smiling, enjoying and slapping high fives!” Said Guillaume Brochu, president of I FOUND.