MFG: Never Summer – Quality Construction Like No Other
With it’s Denver factory churning out a special breed of snowboards, whose only contemporaries are Keith Richards and the cockroach, the most accurate description of a Never Summer snowboard is apocalypse-proof. Beyond having a reputation for building indestructible boards, their customer service is second to none, ensuring nothing less than a completely satisfied customer. In his own words, Snow Sales Manager, Mike Gagliardi, talks about the brand and the attitude behind it.
“We all have a huge sense of pride in this company and keeping our retailer partners and consumers in a position where they see a good return on their commitment to Never Summer is our main priority. We have to back the people who helped get Never Summer where we are now and give the consumer the best board they can buy.”
“We only want to sell boards that put a smile on your face day after day and hold up to more than a few years of ripping-up a mountain. We’re really proud of the technologies we have developed and the newly awarded patent on our Rocker Camber Technology. The bottom line is that we offer riders a high performance board that is crazy fun to ride.”
“Something most people don’t know is that we started building boards [for] the first year or two in another OG Colorado factory, Summit Snowboards, before we built our own factory. Word up to Steve Link, as the backcountry oriented Summit board in our line is a tribute to the man who was a stunt double for 007 in ‘View to a Kill.’ All those first boards were t-nut only!”
“We are one of only a few brands building all its products in its own factory in the USA. We have always been a product-driven company. The critical steps and procedures we have implemented in production have all stemmed from [the] experiences Tim and Tracey (NS owners and chief
engineer and general manager, respectively) have gone through in over 30 years of building and riding boards. Every board is inspected and graded three different times by three different people before we ship it to a shop.”
Video: Chris Winchell
The wood cores sit neatly stacked in the core room waiting to be pressed.
Techs then build the layers of the board and fiberglass it together for the press.
The edges getting attached
After the board is assembled it is pressed together in their respected cambers and shapes.
The holes get drilled by hand – just like everything else in the NS Factory.
At last the board is "sanded" down and ready for the finishing room where they put on the final touches for shipping.