Spirit of Snowboarding: Mark Frank Montoya

Photo: Sean Kerrick Sullivan Photo: Sean Kerrick Sullivan

Don’t be fooled by his hard looks and hooligan style, Marc Frank Montoya is one of the most friendly, real people in all of snowboarding. Giving up the unhealthy future of Denver’s urban hustle, a young Marc Frank moved to Utah at the age of twenty-five and embarked on a career that has spanned two decades. As a naturally talented skateboarder, riding the deep powder and fabled terrain of resorts like Snowbird and Brighton, a style emerged that was entirely unmistakable – so smooth and lazy one might call it narcoleptic.

Beyond his fun loving attitude and sharp skills, his ethos of truth and determination has earned him one of the most respected reputations in pro snowboarding. Today his inspiration transcends the board through a series of business ventures and uplifting seminars that he produces. They are designed to teach anyone willing to go the extra mile that any dream is within reach.

His stuff is all in, fat.
– Nicolas Müller

“You are a product of your environment. That’s not just a catchy phrase. Show me your friends and what they do, and I will show you what YOU do and what YOU are good at! In that sense, you gotta be careful what kind of environment you put yourself in.

“The most important thing that I came to understand that is if you are into something because you are passionate about it, you will become good at it. And even if you don’t have the natural talent to be as great as other people – you will still be surrounded by others who share that same passion. At the very least, you will be able to do what you love and make a living at it. That’s success. That’s true happiness.” – MFM


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