‘Obvious’ often carries a negative implication, but other times obvious is a good thing. Such is the case of Darrel Mathes finally and officially landing on the Ashbury program. It’s a natural fit for a guy who has been so deeply involved in the larger collective of individuals and ideas foundational to the eyewear brand. Hell yeah, dudes. This makes sense.

Watch also: Vans presents — Introspect | Darrell Mathes

From Ashbury:

Darrell has been a part of who we are long before we started Ashbury. He’s been with us since the start and his presence in the culture of our brand is undeniable. As a rule, Ashbury has always been very inclusive and we treat other riders and friends the way we treat our own team, and Darrell has always been someone we’ve included in everything we do. But until now, he’s never been officially one of our guys. We’re proud to to announce Darrell as a part of our team. It just makes sense.

Look for Darrell in the upcoming Vans movie along with Jake Kuzyk, Danimals, Zac Marben, and Cole Navin.

Watch our welcome video to see what Joey Sexton, Jake Kuzyk, and Nima Jalali have to say about the move!

ashburyeyewear.com

Special thanks to Jake Durham, Desiree Melancon, and Justin Meyer.