What makes a boot popular year after year? Mike Basher looks at the Ride Lasso to find out.

A very convincing ride.

A board with four noses made for sniffing out powder.

A conversation with the man behind the rake.

A break down of the brain-protecting tech.

Shannon’s 1996 pro model is one of four boards in the Retro Collection.

A favorite collection in the Salomon line since 2017.

Upon getting inducted into the Hall of Fame in March, Shannon reflects on the early years of her career.

Basher breaks down more snowboarding technology in other What’s the Deal? videos. Watch them here.

“Whenever we get a bunch of great riders coming to Bear, I get all excited and nostalgic at the same time.”