Electric is proud to introduce a new collection of sunglasses designed with muse Maddison Rothery, which makes use of premium Mazzucchelli acetates, acetate metal combos, marbled acetates, and chrome clad wireframes. Proving that style should also perform, Electric also integrates its exclusive melanin infused lenses into this collection, protecting against crows feet and macular degeneration while improving clarity and contrast. A new line of women’s watches incorporating acetate elements of the eyewear, and giving a nod to the classics has launched this May.
Electric’s growing group of female ambassadors welcomes Australian lifestyle beauty Imogen Caldwell. Imogen will play an integral part in Electric women’s marketing and social media campaign, working with the global product team as well.
Additional limited collections developed in tandem with Electric’s female ambassadors will be released throughout the season.
For more infromation on the Women’s Collection please visit: electriccalifornia.com
For more more information on Imogen Caldwell please visit: electriccalifornia.com
