If you didn’t know, the press release we got this morning says “The Three-Time Olympic Gold Medalist and Global Snowboarding Icon Shaun White is Founder and Director of The Snow League.”

And for some actual new information, it also said “First Competition to be Presented Live from Aspen, Colo., on Peacock on March 7-8, 2025; Encore Presentation on NBC.”

Here is the full thing below! Looks like those with Peacock will be able to watch the first event come March!

STAMFORD, Conn. – Nov. 19, 2024 – Three-time Olympic gold medalist and global snowboarding icon Shaun White and NBC Sports announced a multi-year media rights agreement in which NBC and Peacock will showcase The Snow League, the first professional winter sports league entirely dedicated to snowboarding and freeskiing, launched by White earlier this year.

The inaugural season of the league will showcase the world’s top winter sports athletes going head-to-head in multiple halfpipe events at some of the most iconic resort locations in the world. The dramatic competition, featuring the top female and male athletes in snowboarding and freeskiing, will be bolstered by the top-tier production and compelling storytelling synonymous with NBC Sports.

“I’m so excited about this partnership for The Snow League with NBC Sports,” said White. “This collaboration will showcase the incredible talent in snowboarding and freeskiing and bring the thrill of the competition to a whole new level. We hope to inspire the next generation of athletes, and there is no better platform to help showcase our athletes and their stories than NBC Sports.”

“Shaun White is a true icon and his vision for The Snow League has us excited for this next evolution in our long-time partnership,” said Joe Gesue, Senior Vice President, NBC Olympics & Paralympics Programming & Executive Editor. “This innovative new venture will showcase top snowboarding and freeskiing athletes at iconic venues around the world, giving world-class competitors a much-deserved spotlight and help us all build momentum heading into what promises to be a magical 2026 Winter Olympics in Milan Cortina.”

NBC and Peacock will present The Snow League’s inaugural event from Aspen, Colo., on March 7-8, 2025.  NBC Sports will present the four events of the league’s first season live on Peacock, with encore presentations on the NBC broadcast network. Broadcast times and location will be announced closer to the start of competition. 

Each event of the series will take place in a different top-tier location ranging across multiple continents, with additional venues to be announced at a later date.