Subaru WinterFest Kicks Off 2015 in South Lake Tahoe January 3rd and 4th

Subaru WinterFest

Sierra-at-Tahoe® Resort will host the second annual Subaru WinterFest this weekend, January 3rd and 4th. This free event includes a Freeride Skills Course, equipment demos and highlights an athlete signing with Women’s Freeski Halfpipe Olympian, Maddie Bowman.

“This is a unique opportunity for guests and inspired young adults to meet a professional athlete who represents the heart and soul of this mountain,” says John Rice, general manager of Sierra-at-Tahoe Resort. “Maddie grew up here, progressed through our programs and now exemplifies not only a world-class skier, but an outstanding role model for young skiers and riders.”

Maddie Bowman is a 20-year old South Lake Tahoe local, who took home the Gold Medal in Women’s Ski Halfpipe in Sochi during the 2014 Winter Olympic Games. She recently competed in the Winter Dew Tour iON Mountain Championships, where she won the Gold in Women’s Freeski Superpipe. Bowman will be signing autographs in the Subaru tent from 11 a.m. to 1 p.m. on Saturday, January 3rd.

This year, Subaru brings along partners LibTech, Nordica and Yakima, who will be offering equipment demos on the latest technology in skis and snowboards, along with car racks for gear transportation. Subaru WinterFest is open to guests of all ages and will be staged on Sierra’s Solstice Plaza, a new 30,000 square foot sun deck located at the base of the Resort. Subaru will have exciting giveaways and all guests with a valid lift ticket can participate in the Freeride Skills Course.

Subaru WinterFest is a lifestyle tour, hitting the best mountain resorts across the country to celebrate outdoor adventure culture. For more information about Subaru WinterFest, please visit


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