Today, Tuesday, March 22nd, the Virgil x Burton Collab drops at 12pm EST. Prior to his passing, Abloh created the Virgil Abloh Burton Manifesto. A portion reads:
“PRODUCT THAT BY ITS EXISTENCE NOT ONLY STANDS AS EVIDENCE FOR THE EVOLUTION OF A SUBCULTURE AND SPORT BUT BECOMES AN ARTIFACT WHICH PROVES THAT DIVERSITY WITHIN SNOWBOARDING IS NOT ONLY AN IDEA, IT’S ACTUALLY HAPPENING, CARE OF BURTON and VIRGIL ABLOH.“
Abloh’s creative genius brought together various aspects of art, fashion, and social change, and this posthumous collection with Burton is no different. It is a celebration of Virgil’s ingenuity, passion, and creativity, as well as a step forward in furthering, in Abloh’s own words, the “evolution of a subculture and sport.”
Burton posted a blog earlier in March, featuring the perspective of team riders Browlin Mawejje and Zeb Powell, about the influence of Virgil on the brand as well as the Abloh Post-Modern Scholarship Fund. An excerpt:
“By dreaming about the future, Abloh influenced the present. He led by example to make room for fresh faces and identities in a sport that has been homogeneous for far too long. Inspiring the youth through product and representation, Virgil created a world with room for everyone.
You can find the entire collection on Burton.com.