Virgil x Burton Collab Drops Today, March 22nd at 12pm EST

Today, Tuesday, March 22nd, the Virgil x Burton Collab drops at 12pm EST. Prior to his passing, Abloh created the Virgil Abloh Burton Manifesto. A portion reads:

“PRODUCT THAT BY ITS EXISTENCE NOT ONLY STANDS AS EVIDENCE FOR THE EVOLUTION OF A SUBCULTURE AND SPORT BUT BECOMES AN ARTIFACT WHICH PROVES THAT DIVERSITY WITHIN SNOWBOARDING IS NOT ONLY AN IDEA, IT’S ACTUALLY HAPPENING, CARE OF BURTON and VIRGIL ABLOH.

p: Burton

Abloh’s creative genius brought together various aspects of art, fashion, and social change, and this posthumous collection with Burton is no different. It is a celebration of Virgil’s ingenuity, passion, and creativity, as well as a step forward in furthering, in Abloh’s own words, the “evolution of a subculture and sport.”

Burton posted a blog earlier in March, featuring the perspective of team riders Browlin Mawejje and Zeb Powell, about the influence of Virgil on the brand as well as the Abloh Post-Modern Scholarship Fund. An excerpt:

“By dreaming about the future, Abloh influenced the present. He led by example to make room for fresh faces and identities in a sport that has been homogeneous for far too long. Inspiring the youth through product and representation, Virgil created a world with room for everyone.

You can find the entire collection on Burton.com.

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