Burton Announces New Snowboard Event Series: The Burton Mystery Series

Burlington, VT (October 12, 2021) –  Burton is excited to announce the Burton Mystery Series – a bold new beginning for the legendary Burton US Open and the start of a reimagined future that’s unlike anything else in snowboarding events. Bringing together riders under a shared love for snowboarding, the Burton Mystery Series throws away the rules and focuses on what matters most: creativity, self-expression, and good times – all under a cloak of mystery that’s unique to each event.

“This past August, we presented the Burton Mystery Series concept to our team riders, including Mark McMorris, Danny Davis, Kelly Clark, Zeb Powell, Ben Ferguson, Brock Crouch, Red Gerard, Kimmy Fasani and the rest of the team and gathered their feedback,” said John Lacy, CEO of Burton. “Overall, the energy was so positive about trying a totally new approach to snowboarding events with the goal of inviting more people to ride. We’re the first to say that we don’t have all the details completely mapped out for the Mystery Series, and that’s 100% intentional. We want to be flexible with how the Mystery Series evolves. We want to work with our riders, our ambassadors and the global snowboarding community to create an event series that is inclusive of all abilities while also celebrating the best riders in the world.”

Burton’s vision is to build up the Mystery Series into a global series of snowboarding events that welcomes all levels of riders. Then, down the road, the ultimate goal is to host a pinnacle Burton Mystery event that includes elements from the global grassroots events and features the world’s best riders. Unlike the Burton U·S·Open which was always held in the United States, this final, pinnacle event would ideally be hosted in a different country each time, opening up the new event series to more international riders.

“One of the major goals of the Mystery Series in the years to come is to get back to the roots of what events like the original Opens were all about – the idea that a young unknown rider could break into snowboarding through Burton events,” said Donna Carpenter, owner of Burton. “With all the passionate people working to build the new Mystery Series, Burton will continue its long legacy of hosting the greatest snowboard events in the world.”

Stay tuned for more details on the Mystery Series later this winter.

About Burton

In 1977, Jake Burton Carpenter founded Burton Snowboards out of his Vermont barn and dedicated the rest of his life to snowboarding. Since its founding, Burton has played a pivotal role in growing snowboarding from a backyard hobby to a world-class sport by creating groundbreaking products, supporting a team of top snowboarders and pushing resorts to allow snowboarding. Today, Burton designs and manufactures industry-leading products for snowboarding and the outdoors. As a sustainability leader within the outdoor and winter sports industries, Burton is the world’s first snowboard company to become a certified B Corporation®. Privately held and owned by Donna Carpenter, Burton’s headquarters are in Burlington, Vermont with offices in Austria, Japan, Australia, Canada and China. For more information on Burton, head to www.burton.com and follow our line at facebook.com/burtonsnowboards, twitter.com/burtonsnowboard and @burtonsnowboards on Instagram.

Comments

Up Next

October 22, 2021

Arbor’s New Goods are Good in the Woods

Arbor's new collection in motion at Trollhaugen.

October 22, 2021

Head into the Remote Ranges of Wyoming with Bryan Iguchi and Mark Carter

The trailer for Range Finder follows the tracks of two of snowboarding's finest mavericks.

October 21, 2021

Wasn’t a Hard Sell, We Love You, Too

Strange Brew and Pay the Rent drop the teaser for I Love You, Say it Back.

October 20, 2021

Two Vans and No Plans in Italy—Rusty Toothbrush Full Project

Two Vans and No Plans in Italy sounds pretty good to us.

October 18, 2021

Vans x PUBLIC Present: ‘Out Of the Public Eye’

 From Vans: Costa Mesa, CALIF. (Oct. 18, 2021) – Vans Snow proudly presents a new short film in partnership with...

October 18, 2021

Dad Bods Are Dead: Upper Management’s “BODY” Is In.

 Upper Management’s new project should be called promotion, because that is what all these Canadians deserve. “Body” is a...

October 17, 2021

From Fishing in Alaska to Shredding at Mt. Baker, Zoë Vernon and Jacqui Shaffer present the Teaser for All Aboard

Mt. Baker locals and full-on rippers Zoë Vernon and Jacqui Shaffer have been friends for fifteen years. They’re connected...

October 15, 2021

The Secret To Filming a Full Part With a Full Time Job by Katie Kennedy

Katie Kennedy is a full time boarder.

October 13, 2021

What is Possible When Sport is Leveraged as a Vehicle for Change: Watch the trailer for FABRIC

FABRIC is a five-part series that illustrates what’s possible when sport is leveraged as a vehicle to affect fundamental...