There are times when looking back is just as important as looking forward. Everyone who rides a snowboard remembers their first time strapping in, who they rode with and the indescribable feeling of when everything fell into place. In the Midwest, snowboarding is a culture in itself, a common but powerful bond that brings people together in the best way possible: to have fun. Collectively, the experiences of The Interior Plain Project’s team have forged a brand rooted in the snowboarding community of Minnesota, Wisconsin and states known more for ice than powder.

This is Bloodlines. Enjoy.

View the new Bloodlines Collection

Theipproject.com

The Interior Plain ProjectPure style. Matt Boudreaux, photo: Ryan Taylor

From The Interior Plain Project:

Style is the part of snowboarding that makes you feel something about another’s movement. The Bloodlines Collection draws a direct line from your family rearing and upbringing to your personal style on a snowboard – from your early experiences to your first season pass to recent growth. All this shapes the style of each individual rider.

True til death

Filmed by Eric Schleicher

Additional Filming Jake Durham and Ashley-Dawn Byrd

Edited by Matt Porter
Additional Editing by Eric Schleicher

Photography by Ryan Taylor and Peter Limberg
Additional Photography Hayden Henderson

Soundtrack By Zac Marben