Nike Snowboarding: Never Not part 1 – Watch online for 24 hours only

Editor’s Note: Nike Never Not Part 1 is no longer available to view online. You can download Nike’s Never Not part 1 and Never Not Part 2 on iTunes.

Here it is, the first part to Nike Snowboarding’s Never Not movie. Watch it online for free for the next 24 hours. Then you can pick it up on iTunes along with part 2.

From Nike Snowboarding on Youtube:

Featuring a diverse cast of the world’s most talented riders, Never Not brings viewers along for a nonstop, all-terrain mission to the bleeding edge of snowboarding progression. From the high peaks of the Alaskan alpine to Canada’s powder highway to the streets of Moscow and the American Midwest, Never Not presents a mind-bending blend of backcountry and urban action. Whether your favorites are veteran powder pros like Nicolas Müller and Gigi Rüf or young and hungry riders on the rise like Jed Anderson, Jess Kimura, and Halldór Helgason, Never Not is a movie that will inspire you to get up and go riding.

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