Talking with Stinky Socks founder Risto Petkov late one night in January, he explained to me the pivotal role crew camaraderie plays in the direction of brand. It’s not a novel sentiment, but one that Stinky embodies in its entirety. Risto and his brother Dimo grew up with the Ninja Squad crew in Bulgaria, and after launching Stinky found mutual support with North American crews like the Yawgoons and Strange Brew.

When Risto and Dimo come to the states they don’t show up merely to meet with vendors; they ride with the crews that comprise the Stinky Family, like the boys at Trollhaugen and the Yawgoons’ Marcus Rand.

See who comprises the #stinkyfamily HERE.

Check out the Stinky X Trollhaugen sock.

Watch also: Stinky Socks X Trollhaugen

From Stinky Socks:

The #stinkyfamily’s annual Trollhaugen gathering happened at the end of January and it was an epic week. Marcus Rand, Jake Schaible and Bob Abrams joined Minnesota Stinky Socks guys Austin Young, Jeffy Gabrick and Jesse Paul along with some of Troll’s finest: Tony Wagner, Logan Herber, Jared McDaniel, Walker Murphy, Krister Ralles and Tanner Seymour.

Video: Dimo/Risto
Edit: Dimo
Snowboarding by: Jared McDaniel, Jesse Paul, Marcus Rand, Austin Young, Bob Abrams, Jeffy Gabrick, Jake Schaible, Walker Murphy, Logan Herber, Tony Wagner, Krister Ralles and Tanner Seymour