Button Up Productions:

We’ve seen enough big budget snowboard films; the crazy helicopter shots showing superstar riders and their crown full of sponsors. And we know that this snow porn is as far as it goes, lacking any real heart. So, we thought we should go back to basics and focus on real riders to see how they do things; juggling their passion for snow and adrenaline with the reality of working full time jobs and providing for their families…

The White Line is a film that follows Jake Cornish, living, working and riding in Switzerland as he provides for his family whilst still making time for the snow. But that’s not all- what makes this story unique is that Jake is an avalanche surviver, carrying the weight of near death memories and arms loaded full of metal plates and bolts. And yet he still rides. Some passion just never dies.

On the 5th November 2012, at 9.00am (UK/GMT) the 14 minute short film will be released on all good video websites. So make sure you catch it on your preferred outlet:

http://www.youtube.com/thewhitelinemovie

http://vimeo.com/buttonupproductions