Adidas Snowboarding launches new footware, apparel & goggle collection

adidas-jake-blauvelt

Denver, CO / Munich, Germany, January 31, 2013 – adidas announces the launch of Snowboarding boots technical outerwear at SIA trade show and then in Munich during the ISPO trade show. The 2013 /2014 season features three distinct snowboarding boots for men and women and roughly 60 articles of snowboarding apparel from base layers, to mid’s, to premium technical snowboarding jackets and pants. New adidas goggles join footwear and apparel to offer a true head-to-toe package. The collection follows the newly formed

adidas Snowboarding Pro team: Jake Blauvelt, Kazu Kokubo, Eric Jackson, Helen Schettini, Forest Bailey and Keegan Valaika.

The line will be sold in to core Snowboarding retailers globally and is designed in collaboration with the adidas Snowboarding team- for use in all-terrain from back-country to parks & resorts. The team is a diverse group of individuals with a mutual respect for each other and a shared excitement to work collaboratively with the adidas Action Sports team. All are signed to wear adidas Snowboard boots. Additionally, Eric, Keegan and Kazu are all signed on for apparel technicalouterwear. Helen and Keegan are
also on adidas Eyewear.

Highlights of the footwearcollection include: The Blauvelt signature boot, The Samba- a modified adaptation of the classic soccer boot, and the Samba W- a woman’s specific boot. The apparel collection features all levels of technical outerwear from park jackets and hoodies to Gore-Tex jackets and pants and a unique, one-piece snow track-suit. The goggle program integrates the design language from footwear and apparel, with technical optical features.

adidas Snowboarding joins adidas Skateboarding in an effort towards dedication to authentic and collaborative footwear and apparel designed by skateboarders and snowboarders, for skateboarders and snowboarders.

adidas Snowboarding will support the collection with a robust marketing campaign featuring all the riders and rolling out print advertising, film sponsorships, events and a dedicated website at: www.adidas.com/snowboarding. (currently featuring Jake Blauvelt and eventually featuring the entire team, product
and action).

Comments

Up Next

December 5, 2016

Provisions 010: Products we are stoked on this week

Winter is finally settling in, get your kit lined up with everything from a new pow set-up to a...
December 1, 2016

Those Days 013: Terje Haakonsen and Michi Albin, 1999

This image is shot in Lofoten, Norway, during the first test year for what was to become the Arctic...
November 29, 2016

The Passenger: Experiencing adventure in the fjords of Iceland

When it comes to snowboard cinema, there is often a disconnect in people’s understanding of the process and the...
November 28, 2016

Provisions 009: Products we are stoked on this week

This week in Provisions we look to our 2017 Brand Guides to highlight some of our favorite products to...
November 25, 2016

Asymbol: The Fourth Phase Book

The Fourth Phase book from Asymbol is the most complete collection of photography and behind-the-scenes information from the four...