Denver, CO / Munich, Germany, January 31, 2013 – adidas announces the launch of Snowboarding boots technical outerwear at SIA trade show and then in Munich during the ISPO trade show. The 2013 /2014 season features three distinct snowboarding boots for men and women and roughly 60 articles of snowboarding apparel from base layers, to mid’s, to premium technical snowboarding jackets and pants. New adidas goggles join footwear and apparel to offer a true head-to-toe package. The collection follows the newly formed
adidas Snowboarding Pro team: Jake Blauvelt, Kazu Kokubo, Eric Jackson, Helen Schettini, Forest Bailey and Keegan Valaika.
The line will be sold in to core Snowboarding retailers globally and is designed in collaboration with the adidas Snowboarding team- for use in all-terrain from back-country to parks & resorts. The team is a diverse group of individuals with a mutual respect for each other and a shared excitement to work collaboratively with the adidas Action Sports team. All are signed to wear adidas Snowboard boots. Additionally, Eric, Keegan and Kazu are all signed on for apparel technicalouterwear. Helen and Keegan are
also on adidas Eyewear.
Highlights of the footwearcollection include: The Blauvelt signature boot, The Samba- a modified adaptation of the classic soccer boot, and the Samba W- a woman’s specific boot. The apparel collection features all levels of technical outerwear from park jackets and hoodies to Gore-Tex jackets and pants and a unique, one-piece snow track-suit. The goggle program integrates the design language from footwear and apparel, with technical optical features.
adidas Snowboarding joins adidas Skateboarding in an effort towards dedication to authentic and collaborative footwear and apparel designed by skateboarders and snowboarders, for skateboarders and snowboarders.
adidas Snowboarding will support the collection with a robust marketing campaign featuring all the riders and rolling out print advertising, film sponsorships, events and a dedicated website at: www.adidas.com/snowboarding. (currently featuring Jake Blauvelt and eventually featuring the entire team, product
and action).
