Burton welcomes winter at local snowboard shops
The Burton squad is making their way across North America to celebrate the beginning of another season! Starting Oct. 12, riders will be dropping into select snowboard shops to show off the new 2014 winter line, chat up the crowds and host screenings of the first 3 rounds of Burton Presents — [SNOWBOARDING]. Kelly Clark, Kimmy Fasani, Arielle Gold, Cilka Sadar, Enni Rukajarvi, Ethan Deiss, Jussi Oksanen, Zak Hale, Mark Sollors, Mikey Rencz and more will take part in the tour, helping Burton celebrate the snow and give away tons of free swag in the process.
Check out the PR below to find out where and when the Burton crew will be making an appearance:
BURLINGTON, VT (October 10, 2013) With snow storms hitting the Northwest and riders already getting in their first turns, Burton invites everyone to come celebrate the start of the winter season this weekend with special in-store events at local shops around North America.
It all starts on October 12th in the US and on October 19th in Canada, when multiple Burton retailers will host winter launch events for the local snowboard community. Highlights of the events will include a first look at the new 2014 Burton winter line, free food, snacks, gifts with purchase, video screenings and more. And to add to the hype, Burton pro riders Kelly Clark, Kimmy Fasani, Arielle Gold, Cilka Sadar, Enni Rukajarvi, Ethan Deiss, Jussi Oksanen, Zak Hale, Mark Sollors, Mikey Rencz and more will drop by select stores throughout North America. In addition to all this, participating shops will host screenings of the first three episodes from Burton’s new, four-part web video series, Burton Presents – [Snowboarding].
And there’s more. At the launch events this month, riders who attend can get their hands on two amazing gifts with purchase. This first is a free pair of gloves when you buy a new 2014 Burton outerwear jacket and pant. And secondly, if you drop in on a complete hardgoods set-up (boards, boots and bindings) during a participating shop event, you’ll get a complimentary pair of anon. goggles. And since everyone loves giveaways, participating stores will also feature a ‘Roll the Dice and Win’ game, where riders can test their luck for the chance to win all kinds of free stuff.
Don’t miss out on your local shop’s Burton event this month. Check out a complete shop list at www.burton.com/welcometowinter, and stay tuned for more details about all things Burton 2014 with hashtag #BurtonWTW.
2014 Burton Winter Launch Events: US Participating Shop List
CO Ski & Golf
Burton at Vail Lionshead Vail, CO
Al’s Sporting Goods Logan, UT
Wind Waves Wheels
Texas Ski Ranch
Santa Rosa Ski and Sport Santa Rosa, CA
Burton at Stratton Stratton Mountain, VT
Backwoods Auburn, ME
Summit Twin Cities Lake Elmo, MN
*Ski Pro (on 10/19)
*Ski & Tennis Station: The Boardroom (10/19) Winston-Salem, NC
**Surfside Sports (11/2)
***Burton at Northstar (11/29) Truckee, CA
2014 Burton Winter Launch Events: Canada Participating Shop List
Ballistic St John’s, NL
Fathom Collingwood, ON
Alternative Rimouski, QC
Illusion Sherbrooke, QC
Burton Tremblant Mont Tremblant, QC
Easy Rider Edmonton, AB
The Source Calgary, AB
Ski Cellar Calgary, AB
Unlimited Banff, AB
Outtabounds Saskatoon, SK
The Boardroom North Vancouver, BC