Dragon Launches #WeAreFrameless Campaign

Comments by Kelli Lynn Hargrove/

Dragon Alliance has announced their new #WeAreFrameless campaign, created to promote the exploration and boundless motivation of riders this season— find out more about the campaign and how you can be a part of it, below:

From Dragon Alliance:

No rider is bound to follow the crowd. No longer must we be defined by lift lines, overpriced tickets and $15 lodge hamburgers. We skin into the backcountry, roam the streets with halogens and generators, and approach the mountains with an eye for creativity. Dragon’s infinity lens technology cuts through the propaganda and allows us to see what really matters; that we are not bound by traditional frames of mind. We are frameless.

Welcome to #WeAreFrameless winter. It’s your invitation to step beyond convention, to live your life outside the frame.

To salute your journey down the path less traveled Dragon will be bringing you a season full of content, events, and contests that will celebrate innovation and inspire you to take it one step further. This winter we’ll bring you video profiles inside the minds of Dragon’s most iconic pros, showcasing how they dare to take the path less travelled. Dragon will also host a multi-stop tour up and down the west coast, bringing our top ams to mountain resorts to interface with retailers, mix it up on hill, and give back to our snow community. Later in the season Dragon’s freestyle events will challenge riders to put their own twist on the staple moves of their favorite riders.

Danny Davis #WeAreFrameless Photo: Scott Sullivan Danny Davis #WeAreFrameless Photo: Scott Sullivan

“I’m always trying to challenge my perspective on where I ski, how I ski, and the products I use… #WeAreFrameless supports that outlook and fits well with the limitless possibilities” -Chris Benchetler

On top of all that, we’re inviting you to join the #WeAreFrameless winter conversation. We want to see how you make your winter uniquely you; on the mountain, in the street or amidst après celebration. Simply post a photo on Instagram that epitomizes what you love most about riding, then tag @dragonalliance and #WeAreFrameless to be instantly entered to win.

The Instagram contest kicks off October 15 and runs until January 31. At the end of each month Dragon top pros like Chris Benchetler, Forest Bailey, TJ Schiller, Gigi Ruf, and Danny Davis will select their favorite ski and snowboard Instagram photos tagged #WeAreFrameless. That lucky skier and snowboarder will receive a frameless prize package that includes Dragon’s new NFX goggle, Advanced Projects X goggle, Mansfield sunglasses, apparel and a heap of swag. Winners will be chosen at the end of every month from October until January, giving you four chances to win, so show us how you step outside convention and boldly take on the season all winter long.

Jamie Lynn #WeAreFrameless Photo: Scott Sullivan Jamie Lynn #WeAreFrameless Photo: Scott Sullivan

At Dragon it’s the search for what’s next that drives everything we do. The NFX, our latest model in a line of cutting-edge frameless snow goggles, is no exception. By melding innovative technology with unconventional design and athlete-inspired products, Dragon doesn’t just protect your vision but increases your performance. With maximum peripheral vision, increased comfort, and easy lens interchangeability there is no better way to ride.

For more information on Dragon’s frameless goggle collection, visit DragonAlliance.com.

For updates on Dragon events and contests follow Dragon on Facebook at Facebook.com/dragonalliance and Twitter @dragonalliance.

And remember to tag @dragonalliance and #WeAreFrameless on Instagram all winter long.