Giro Snow adds veteran Brand Manager


(21 February 2013– Scotts Valley, CA) – Giro is excited to announce the addition of snowsportsindustry veteran Brendan Murphey to the Giro Snow marketing team. Murphey joins Giro Snow as Brand Manager and will be responsible for all aspects of brand direction for Giro Snow’s ever-growing line of industry-leading helmets and goggles.

Murphey is a 10-year veteran of the snowsports industry. Prior to joining Giro, he spent several years as Product Design Manager and then Product Manager for Burton Snowboards, and also served as Product Marketing Manager for California-based Quiksilver.

“We are thrilled to add Brendan and his years of experience to the Giro team,” says Giro Marketing Director Katie Schoeben. “He’s coming in at an exciting time. We’re launching key innovations for fall 2013, and we have full faith that Brendan will provide vision and direction to help build upon our position as the leader of innovation for snow helmets and goggles.”

As Brand Manger, Murphey will be responsible for all aspects of marketing, communications, advertising, and public relations, with a focus on increasing and strengthening the Giro brand in all of the company’s global markets.

“I can’t express how excited I am to be working with Giro,” Murphey says. “This and all of the Easton-Bell Sport brands are second to none in terms of experience, innovation, R&D, and dedication to quality for their respective categories. I’m honored to be a part of that and thrilled to be joining Giro at such an exciting time for the brand. We’ve got some great product stories to tell.”


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