Supply & Demand: Grom Gear

If there's one market that continues to grow each season, it's groom gear. It used to be that only a handful of brands made gear for anyone under 10, and the selection was subpar to say the least. With kids on the come-up now more than ever, a company is missing out if it's not cashing in on the parents who will pay the price for their kid to look the part. Even babies are getting the royal treatment. Here are a few staff pics to keep your kid looking stylin' on the slopes. Just make sure you leave out those ridiculous looking clown hats on your list.

410m_2.jpg

Stonz
Booties
For children up to 3 years old, the Stonz Booties are a necessity for mini's who want to roll around in the snow. How cute!
Usually [$43] on sale now for [$24] www.stonzwear.com

movement_1_0.jpg

Bumbleride
Movement Stroller
The perfect stroller for the parent who wants to remain active and take their babies along for the ride. The sport fabric is water-resistant and protects the tikes from the sun with a UV lining for SPF 45 protection. It also looks stylish enough for the dads who still want to feel macho pushing a stroller.
Price TBD. Available Spring 2011
www.bumbleride.com

products_1266_1015_44_listing_0.jpg

Smith
Challenger OTG Goggle
Now with a wider range of colors and custom straps the Smith Challenger OTG's are a must so the little ones don't burn their little retinas. [$25] www.smithoptics.com

p_8385.jpg

K2
Mini Turbo Board
Made for the kid who's already ahead of the curve. Complete with Catch-Free Rocker, this board will make it easy for your child to get the hang of linking turns in no time. [$160] www.k2snowboarding.com

brockcrouch.jpg

Burton
Boys Cyclops Pant [$100] Boys Amped Jacket [$110] Can the kid get any cuter? I mean, don't tell him that. He's looks "cool", really cool in this Burton kit, that has style and bright enough color blocking that you'll still be able to trace him on the hill. Suited with the tech and features that kids deserve. www.burton.com

232234132_1_1_0.jpg

Burton
Freestyle Grom Binding
One strap ease and performance. There's a reason why Burton is the top seller in bindings years after year. [$80] www.burton.com

slingshotjuliussm_1.jpg

Giro
Slingshot Paul Frank Helmet
Protect your child's head before he knows any better. Available in two sizes, the Slingshot will fit the little one snug as a bug, complete with a goggle strap and all of Giro's best technologies. Available in many colors. [$60] www.giro.com

main_0.jpg

Vans
Encore Boots

Make her life and yours that much easier with the Vans Encore, featuring the Boa and Velcro strap for simple in and out. The Encore even has a heat moldable option. [$100] www.vanssnow.com

dakine-kids-avenger-jr-mitt-02_0.jpg

Dakine
Avenger Jr. Mitt

Dakine makes some of the best gloves for adults and that transfers to kiddie as well. These little mitts will protect to the fullest with Gore-Tex waterproof technology. No more wringing out mitts every hour. Now as far as not getting your mini to lose them, well I can't help you there. [$30] www.dakine.com

Comments

Up Next

September 21, 2016

Those Days 003: Jussi Oksanen, 2007

Is it the clunk of the Hasselblad V System camera, the hand wound shutter, the look down viewfinder, or...
September 16, 2016

Braving the elements to Approach Winter with Coal Headwear, a photo essay

Party boarding of the highest order, a combination of the buddy system and follow the leader.
September 15, 2016

Life on his terms: A Chris Beresford interview

A mom who died when he was five. A father who turned to alcohol. Chris Beresford has earned everything...
September 14, 2016

First snow of the 2016 season hits US resorts

It is mid-September, and for all of you who have been patiently waiting, we’re happy to say that snow...
September 14, 2016

Become an Ambassador: Apply to the 686 GLCR Project

When our passions lead us outdoors, into the cold, the wet, the remote; it pays to have outerwear and...