Adidas Presents “Welcome: Helen Schettini”

From Adidas Snowboarding via YouTube:

The backcountry environment is a demanding and dangerous place. Learning how to handle a snowboard in this often harsh and always consequential terrain isn’t for everyone. Helen Schettini however, is totally up for the challenge. The Kamloops, British Columbia native who migrated west at age seventeen to pursue her snowboard dream has spent the last several seasons exploring and progressing in Whistler’s legendary backcountry. As one of only a small handful of female riders who undertake the sled-­access approach to big mountain freestyle, Helen has come a long way in a short time. Her place on the elite Yes Snowboards team was earned by charging lines, dropping cornices, and riding out clean—action that can be seen in 2011’s Yes, It’s a Movie and 2012’s Yes, It’s a Movie, Too. Snowboarding’s top media outlets have taken notice as well, with major interviews in Snowboard Magazine, Snowboard Canada and TransWorld Snowboarding’s annual Interview Issue. If you didn’t know her before, then you will very, very soon and you can see much more of Helen when her new web series drops this summer on adidas is proud to introduce Helen as the 1st female to the roster of adidas Action Sports athletes.

“Helen has non stop energy, positive vibes and an extremely strong work ethic.” Jake Blauvelt

“To be out in the middle of nowhere with Mother Nature and feel so humbled because it is so vast and you are so tiny in this world. I think it makes you appreciate who you are and where you are at. I’ll never take that for granted.” Helen


Up Next

October 20, 2016

Dayumm! Official teaser from Sage Kotsenburg and Halldor Helgason

Dayumm! features everyone from heavy hitting Olympians, to backcountry and street riders. The full film drops on October 24th.
October 18, 2016

Summer Vacation: The Electric team at Mt. Hood

Summer fucking rules, don’t let anyone tell you otherwise. Yes, we love winter and a certain activity that accompanies...
October 18, 2016

GoPro presents, The Fourth Phase Ep. 2 WYOMING: Life on Mars

Get a taste for what it's like to ride the Wyoming backcountry with Travis in the second episode of,...
October 14, 2016

Eiki Helgason presents: Ísland Born, the official trailer

Ísland Born is the newest project from Icelandic pro snowboarder Eiki Helgason. This year in trying to keep things...
October 14, 2016

Free: Nick Russell’s escape to solace

In today’s world, the idea of “freedom” or “being free” is a romantic notion that many chase but very...