686 gives back to snowboarders in need with new Rider’s Union
For each Rider’s Union jacket purchased, 686 gives one back to local snowboarders in need. Read on to see what it’s all about…
LOS ANGELES (December 26, 2013) – 686 Technical Apparel is proud to introduce the 686 Rider’s Union, a “one-for-one” style program dedicated solely to supporting local snowboarders and retailers.
The Rider’s Union principal is simple – “Support, one jacket at a time.” For each 686 Rider’s Union Coach’s Jacket purchased this season, 686 gives another one back to local shop employees and snowboarders. The jackets are produced in limited quantities and only available at select 686 dealers.
“The Rider’s Union project is our way to support specialty retailers who have helped grow snowboarding and 686 from its infancy as well as give back to people who actually ride and are involved in the lifestyle day in and day out.” comments Brent Sandor, 686 Director of Marketing. “It’s awesome being able to give back tothose at the core of our sport and lifestyle.”
The 686 Rider’s Union was spawned from local snowboarders interest in the team-only Coach’s Jackets produced last spring for the 686 team. 686 decided to sell the jackets and use them as a way to help support local core snowboarders and retailers that have been hit hard by changes in economics in recent seasons.
“We made a super small run of jackets last spring and I literally couldn’t hold onto my jacket for more than one session. Everyone wanted it, and of course I was always down to hook it up. The program grew organically out of that first run of jackets we did,” explains team captain Patrick McCarthy. “It just made sense to take it one step further and offer exclusive team-only style products for sale as well use them as a way to give back to snowboarding.”
Each season, subsequent products designed in collaboration with the 686 pro team of snowboarders will be available in limited quantities – each with the purpose of equally giving back to local snowboarding.
686 Rider’s Union Coach’s Jackets are available at the following retailers:
Boarderline – Juneau, AK
Ski Pro – Mesa, AZ
Val Surf – Valley Village, CA
Ground Zero – Davis, CA
The Boardroom – Boise, ID
Shred Shop – Skokie, IL
Damage – Duluth, MN
Eternal – Reno, NV
Shoreline – Stateline, NV
Sno Haus – Huntington Station, NY
Ski Corner – Scranton, PA
Buckmans – Montgomeryville, PA
Wintersport – Spokane, WA
Station Mont Tremblant – Quebec