Burton Shuts Down Bloomberg

Bloomberg may have thought they had a scoop when they posted an article on August 17th speculating that Burton was for sale, but the Vermont-based industry leader wasn’t going to remain mum on the topic. Shortly after the Bloomberg piece was published, Donna Carpenter posted an apropos photo and statement, confirming that the brand is family-owned and will remain family-owned. Cheers to that!

From Donna:
“Since the beginning of owning this company, there’s always been rumors about us selling. So many that one year, we made t-shirts that said ‘Not for sale!’ A recent report came out that we’re for sale. It is 100% bullshit. It was for a nice price, but as I’ve always said, we are family-owned and will remain family-owned.”

Of course, The Catfish Chronicles followed up astutely:

Donna also sent this message to Burton’s employees following the Bloomberg article:

Hello Burton Global,

About an hour ago, Bloomberg News posted an article titled Snowboard Maker Burton Seeks Sale That Could be Valued at $800 Million. I wanted to personally tell you all that this is bullshit. Burton is absolutely NOT for sale.

Since we started Burton, there have been rumors that we’re selling the company. We even made T-shirts at tradeshows back in the day that said, ‘No we’re not selling to Nike.’

We have no idea where this rumor came from, but it is completely false. (I have to say, it was for a good price so you all are doing a really great job.)

Seriously, as I’ve said a number of times, Burton will remain family-owned and privately held.

With Gratitude,



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