Burton x Playboy snowboard collection announced

burton-process-playboy-snowboard-1
2016’s Burton Process with Playboy graphic

Last month, Playboy announced the magazine would no longer features photos of nude women. And this month, Burton has announced they will partner with the media outlet and brand to release a limited run of the Process with graphics featuring Playboy centerfolds from the ’70s and ’80s.

We have to wonder if any resorts will ban the board like some did Burton’s last collaboration with Playboy, the Love.

burton love
2008’s Burton Love series

From Burton:

Playboy Enterprises, Inc. and Burton today announced the latest Burton x Playboy snowboard collection, featuring vintage Playboy centerfolds and artwork by acclaimed tattoo artist, Chris Nunez, now available worldwide in stores and on Burton.com.

The collection includes three of Burton’s critically acclaimed Process snowboards designed with select Playboy centerfolds from the 70’s and 80’s overlaid with artwork by Chris Nunez. The misty collaboration features Playboy Playmates and will bring the best in lightweight performance, freestyle playfulness and all-terrain prowess.

As part of Burton’s Winter 2016 collection, the Burton x Playboy line of Process snowboards are  available for a retail price of $479 each on Burton.com, at Burton flagship stores worldwide, and through 187 global dealers in the U.S., Australia, Europe and Canada.

“We’re excited to continue our long-standing relationship with Burton and open up our archives for the new line of Burton x Playboy snowboards,” said Matt Nordby, Playboy Enterprises’ President of Global Licensing. “Playboy’s fun and creative attitude has been a natural fit with snowboard enthusiasts and Burton fans for years, and we’re proud to work with a great partner like Burton.”

Ink ambassador Chris Nunez, says, “It’s been an honor to work on this project with great friends and family. And to work on such iconic photos for Playboy was the icing on the cake for me.” Nunez is an American tattoo artist and reality television star, appearing as a judge on all seven seasons of the hit Spike TV show, “Ink Master” and a featured artist on TLC’s “Miami Ink.” He is also the owner of Handcrafted Tattoo And Art Gallery in Fort Lauderdale, Florida.

“Playboy is one of the most iconic brands in the world, and we’re proud to have worked with them on a number of projects for over a decade,” said Jake Burton, Founder & Chairman of Burton Snowboards. “Our latest creation, the 2016 Burton x Playboy Process snowboards, is my personal favorite because we also collaborated with our good friend and renowned tattoo artist, Chris Nunez. The end result is a beautiful board that looks as good as it rides. And just like all of our past collaborations with Playboy, I’m sure it will be a collector’s item.”

To see the new Burton x Playboy snowboard line, visit Burton.com, a Burton flagship store or a participating retailer.

About Playboy Enterprises, Inc.

Playboy is one of the most recognized and popular consumer brands in the world. Playboy Enterprises, Inc. is a media and lifestyle company that markets the brand through a wide range of media properties and licensing initiatives. The company publishes Playboy magazine in the United States and licenses foreign editions of Playboy around the world; operates Playboy.com, a leading men’s lifestyle and entertainment site; and creates content for distribution via television networks, websites, mobile platforms and radio. Through licensing agreements, the Playboy brand appears on a wide range of consumer products in more than 180 countries, as well as retail stores and entertainment venues. For more information about Playboy Enterprises, please visit www.PlayboyEnterprises.com.

About Burton

In 1977, Jake Burton Carpenter founded Burton Snowboards out of his Vermont barn and has dedicated his life to snowboarding ever since. Burton has played a pivotal role in growing snowboarding from a backyard hobby to a world-class sport by creating ground-breaking products, supporting a team of top snowboarders and pushing resorts to allow snowboarding. Today, Burton designs and manufactures industry-leading products for snowboarding and the snowboard lifestyle, including snowboards, boots, bindings, outerwear and layering as well as year-round apparel, packs/bags and accessories. Privately held and owned by Jake and his wife, Burton President Donna Carpenter, Burton’s headquarters are in Burlington, Vermont with offices in Austria, Japan, Australia, California, Canada and China. For more information on Burton, head to www.burton.com and follow our line at facebook.com/burtonsnowboards, twitter.com/burtonsnowboard and @burtonsnowboards on Instagram.

Comments

Up Next

January 24, 2022

Yeti Natural Selection Day 1 is Confirmed for Tomorrow – Here’s How to Watch Live

The first day of competition at Jackson Hole goes down January 25th at 9:30am MST.

January 24, 2022

EVERY PODIUM RUN FROM X GAMES ASPEN 2022 – McMorris, Zoi, Kleveland, James, Tomita and More!

Why tell you about it when we can show you. Luckily, X Games drops every medal run on Youtube...

January 24, 2022

Engineering Natural Selection

A Conversation with Travis Rice, Liam Griffin, and Circe Wallace.

January 21, 2022

Zoi Sadowski-Synnott Wins Gold at X Games Aspen Slopestyle

It was a snowy day in Aspen for women’s slopestyle finals at X Games, but that didn’t slow the...

January 21, 2022

Maggie Leon and Benny Milam Take the Win at Red Bull Heavy Metal

I went to Newfoundland for a semester in college. It was sort of a spur-of-the-moment decision. A semester abroad...

January 15, 2022

Red Bull Heavy Metal Goes Down Tomorrow in Duluth

Check out the rider list for the return of the infamous contest.

January 13, 2022

Nate Haust – Rome’n Around In The Streets

Nate Haust dropped his street clips from this past winter, edited by Kyle Greene. You might have seen the...

January 12, 2022

First Look: U.S. Snowboard Team Uniforms for 2022 Winter Olympics in Beijing

Volcom sent out a press release this morning with the official drop of the Team USA Snowboarding uniforms for...

January 12, 2022

Gear Up: Snowboard Gear for Kids

photos: Mike Basher When it comes to outfitting the shredders of tomorrow with the gear they need today, features,...