Dragon welcomes Kyle Martin as new Snow Marketing Manager

Kmartin_snow

Carlsbad, CA (March 11, 2013) – Dragon is pleased to welcome Kyle Martin to the family as the new Snow Marketing Manager. An accomplished snowboarder with prior experience at retail and in the marketing field, Martin brings a wealth of relevant knowledge and insight to Dragon’s snow program.

“Since I was a kid, Dragon’s riders, products and image have always stood out to me for staying true to their roots,” says Kyle. “Dragon bolsters such a great commitment to the future of snowboarding, to become a part of their team is a real honor.”

Kyle will oversee and coordinate all aspects of Dragon’s snow initiatives including rider support, event activation, team photo shoots and brand strategy. With a solid snow marketing background and hands-on experience from his most recent position as Event and Promotions Manager at Mt. Bachelor, Kyle’s infectiously positive outlook and eye for industry trends makes him a vital addition to the Dragon team.

“We’re excited to have Kyle as part of our team,” says Rick Irons, Dragon’s Global Brand Manager. “His perspective as a rider is critical, and we’re excited to see what kind of fresh ideas he will bring.”

In addition to sending it in Dragon’s Advanced Projects X goggle line, Kyle will oversee Dragon’s elite team of athletes including Gigi Rüf, Danny Davis, Luke Mitrani, Jamie Lynn and Chris Benchetler.

dragonalliance.com

Comments

Up Next

November 16, 2017

Off Course: A Jake Blauvelt Interview

For Jake Blauvelt, being on the right track and feeling connected to the mountains requires first going, "Off Course."
November 15, 2017

Enter for Your Chance to Win a Pair of Spark R&D Arc Splitboard Bindings

Make this season the season you say goodbye to lift lines, busy lodges, and tracked out conditions.
November 14, 2017

Provisions 049: Five Great Brand Collaborations for Holiday Gifts

There is no better gift for the snowboarder in your life than a double dose of two of their...
November 14, 2017

The Epic Pass Makes It All Possible

What makes the Epic Pass so epic? We'll tell you.
November 9, 2017

Off Course: A Jake Welch Interview

For Welch, Off Course was a reminder of why he started snowboarding in the first place: