Etnies’ Buy a shoe Plant a tree: 200,000 trees planted and sprouting

March 7, 2013 (Lake Forest, CA) – etnies, the first skateboarder-owned and operated global action sports footwear and apparel company, planted the first seed back in 2011 when it initiated its Buy a Shoe, Plant a Tree reforestation program and has since sprouted more than 200,000 trees in Costa Rica and Brazil! Excited to share the news with the world, etnies launched a new microsite and video infographic that tells the whole story behind Buy a Shoe, Plant a Tree: http://etnies.com/buyashoeplantatree.

By visiting the new Buy a Shoe, Plant a Tree microsite on etnies.com, customers can learn how the program works and see how many trees have been planted so far, including their own tree contribution, through the live tree-planting counter. Also, the site’s timeline breaks down the program year-by-year showing, through videos, photography and descriptive text, how this initiative has helped replenish devastated forest communities.

Now in its third year, the Buy a Shoe, Plant a Tree program continues to be cultivated. etnies is on track with its 2013 goal of planting 200,000 more trees in Sao Paulo, Brazil through the help of consumers and the brand’s continued reforestation nonprofit partner Trees for the Future.

The current spring 2013 Buy a Shoe, Plant a Tree collection for men, women and kids can be viewed and purchased on the Buy a Shoe, Plant a Tree microsite, including etnies pro surfer and current program ambassador Matt “Wilko” Wilkinson’s signature colorways of the Dory and Dapper styles. The “Make Wilko Plant Trees” campaign can be viewed here: http://etni.es/makewilkoplanttrees

image005

Through the Buy a Shoe, Plant a Tree program, etnies plants a tree for every pair of shoes purchased from its designated men’s, women’s and kids collection, inviting people of all ages throughout the world to take part in reforesting the Earth.

To download high resolution images of the etnies Buy a Shoe, Plant a Tree footwear collection, visit: http://etni.es/etniesbaspat-sp13img

For more information on etnies, its spring 2013 product collection or to keep up with etnies team riders visit etnies.com or facebook.com/etnies.

Comments

Up Next

September 22, 2017

The Product Collection 2018: Our Essential Guide to Buying the Best Snowboard Boots

Happy feet are important for a full day of riding, make sure to get the most out of your...
September 20, 2017

Product Collection 2018: Eco-Friendly Snowboard Gear for the Tree Hugger in You

You know snowboarding has a shameful carbon footprint. If you're buying new gear this season, do your part.
September 18, 2017

Provisions 041: 9 Headphones to Try This Winter

This week in Provisions we look at a collection of headphones designed to give your ears the listening pleasure...
September 18, 2017

Disposables 009: Moments in Time from Svalbard with Antti Autti

Experience the Arctic Circle through the eyes of Antti Autti and the lens of a disposable camera.
September 11, 2017

Provisions 041: 5 great midweight jackets for the coming season

5 of the best jackets for everything from fall hikes to pub crawls.