Focal Point: Air + Style LA by Gabe L’Heureux

Air + Style LA was no ordinary snowboarding event, so we didn’t want to cover it that way. We gave Gabe L’Heureux full freedom to shoot A+S, to obtain the shots by any means necessary, with the goal of creating a Focal Point photo essay. There was more to this than snowboarding; the people, place, music, all of these aspects came together to create an event unlike anything ever seen in the US. Gabe shot on film, he shot action, LA urbanites, the event staff, and elements unique to this time and place.

Air + Style LA was a weekend of firsts.

Before this past Saturday night, Air + Style has been held in only four other venues: Innsbruck and Seefeld, Austria, Munich, Germany, and Beijing, China. Its appearance in Pasadena’s Rose Bowl Stadium marked the first time the event was held on America soil, bringing the event’s rich history and energy to a weekend crowd of over 40,000 spectators. For 20 years, snowboarding fans around the world have stood in awe as Terje Haakonsen, Jamie Lynn, Shaun Palmer, Travis Rice, Nicolas Müller, David Benedek, Peter Line, Kazuhiro Kokubo, Halldor Helgason and countless others have dropped in on the mass of scaffolding erected each year. But snowboarders weren’t the only ones invited to LA.

In a historic move, Shaun White invited our two-planked counterparts to share in the festivities. This decision came as a surprise, yet also not, for to open the gates to skiers means to double the audience that Air + Style can appeal to. This may not sit well with some of snowboarding’s hardcore, but spreading the event over two days maintained the feel of a classic A+S event.

The winner, Japan’s Yuki Kadono, also put down competitive snowboarding’s first switch backside triple cork 1620, a trick of astronomical proportions.

With the addition of Air + Style LA, White created a circuit of the year’s three events (Innsbruck, Beijing, and LA), giving riders the opportunity to earn the first Air + Style world tour title, which was awarded to style master Ståle Sandbech.

See more Focal Point photo essays here

Glhbrandvisuals.com

Air + Style LA official results

RankLast nameFirst namePointsCountry
1KadonoYuki95.26Japan
2SebastienToutant70.13Canada
3SandbechStale65.65Norway
4McMorrisMark58.65Canada
5SvenThorgren44.72Sweden

Air-style.com

Comments

Up Next

October 20, 2017

7 Reasons Why Loveland’s Opening Day Is a Can’t-Miss

There’s a reason they call it Loveland.
October 20, 2017

We’re Giving Away 2 Loveland 4-Paks to Celebrate Opening Day

Enter to win two Loveland 4-Paks in celebration of their opening day.
October 18, 2017

Provisions 045: Women’s Snowboard Jackets to Live In

Come winter, you pretty much live in your snowboard jacket. You need a good one.
October 17, 2017

Airblaster Presents: March – The Experience

If there is one thing Airblaster is known for, it’s having fun. But if you think its all about...
October 13, 2017

Celebrating the Start of the 2017/18 Season at Arapahoe Basin

Arapahoe Basin kicked off the 2017/18 season on Friday, October 13th, 2017 – their third earliest opening of all-time.