The Union x PBR binding collaboration

If you've never heard of Pabst Blue Ribbon then shit, you should just go back to living under that rock you call a home. After becoming one of America's iconic beer brands a few years back people have been chomping at the bit to get their hands on anything PBR branded.

Now PBR doesn't just stick their name on anything. Long board meetings and some "grease" usually helps in the decision on who to brand with. So when the opportunity arose to team up with a company like Union they took the project head on and created one of the sickest PBR branded products out there.

If your lucky enough to find a pair of these bad boys at your local shop we suggest you snatch them up asap. Why? Well first off there were only 200 pairs made and at that rate, if you don't end up using them and keep them in prestine condition, they will become a collectors item in years to come. That means dinero people!

Secondly, the craftmanship on these is of suprior quality. The base plate cover in marked with the classic PBR logo and the attention to detail when branding the under part of the ankle strap boasts the talents of Michelangelo himself (not actually true).

Lastly, Union and PBR took their sweet time to make sure every detail of the branding process was not over looked. These binders looks good from all angles. So check out the gallery for yourself and let us know what you think of the new collab.

From Union:

Union Binding Company teams up with iconic American beer label Pabst Blue Ribbon, for a super limited run of co-branded bindings that will quench your thirst for ripping up the slopes this winter.

Based on the Contact chassis, the PBR binding features the all-new Team highback, 3D Multi-Layer Tapered straps, and a Lifetime Baseplate warranty. When you're this good, quality always comes through.

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