MFG Place: Beer and boards at Saint Archer Brewing Company

Saint Archer Brewing Company
One year ago, Saint Archer Brewing Company began producing cans; snowboarders rejoiced. Photo: Tim Peare

Originally featured in Snowboard Magazine 11.1: The Product Collection

Saint Archer Brewing Company is a modern example of the California Dream: Build a company from scratch with a collective of artisans, musicians, photographers, filmers, surfers, skaters and snowboarders who share a vision and love cracking open an ice cold craft beer.

“I was in Puerto Rico for a surf contest and an alcohol brand approached me about Taylor Knox investing and becoming an ambassador,” says Saint Archer Brewing Co.’s President and Founder Josh Landan, who worked for years as a filmmaker and athlete manager in action sports. “With who Taylor is as an athlete, his goals, and his reputation over his 21 years on tour — we didn’t really see it being a good fit, nor any of the potential energy drink sponsors out there.”

The story of Saint Archer with President and co-Founder Josh Landan

That’s when the light bulb went off. “How come there has never been a beer that’s come from us?” Landan wondered. “It’s always the been big beer brands throwing millions of dollars at our demographic and nobody really paying attention. Well, now I know why, because it’s hard as shit to do what we’ve done.”

The next week Landan was with his best friend and pro skater Mikey Taylor working on a new movie when he brought up the idea. They decided a craft beer would be the best fit and called mutual friend Paul Rodriguez. They met with Paul the next day — that was four years ago — and Saint Archer Brewing Company was born.

“If you think about it, the general public doesn’t really know anything about the beer they drink and they don’t really give a shit,” Landan says. “There’s no story behind it.”

The Path Unseen with Saint Archer Ambassador and co-owner Paul Rodriguez Jr.

That’s when the branding “ah-ha” moment happened and Landan knew his action sports experience gave him an undeniable edge in craft beer marketing. “Coming from action sports, it’s all marketing. Craft beer is just the opposite — there is zero marketing and it’s all about the product.”


Up Next

June 2, 2023

Estelle Pensiero is On the Go

At only 20 years old, Estelle Pensiero’s name is already synonymous with the kind of innate and effortless-looking snowboarding...

May 30, 2023

Why Snowmobiling Sucks… But I Am Probably Buying One This Summer

words and photos: Mark Clavin Back in March I was lucky enough to go meet up with Red Gerard,...

May 26, 2023

“Everyone Should Be Able to See Themselves on the Mountain”

The High Fives Foundation's long collaboration with Smith is an integral part of helping adaptive athletes pursue their sports.

May 25, 2023

Save A Brain Celebrates Third Anniversary at Burton Denver with Right Brain Fundraiser

words and photos: Mary T. Walsh On Friday, May 19, Save A Brain celebrated their three-year anniversary with Right...

May 23, 2023

What’s the Deal with Koroyd Technology Used in Smith Helmets?

words and photos: Mike Basher Helmets are designed with the crash in mind, and all sorts of engineering measures...

May 20, 2023

The Current Champ: Dusty Henricksen Talks Slopestyle, House Money, and Filming

Dusty talks about his winter, being named the overall slope champ from '23, and more.

May 19, 2023

“IT’S TITS!” Goes North of the Border to Banff

The annual end-of-season gathering hits Sunshine Village.

May 17, 2023

Never Summer Wraps Up Winter with the Fourth Annual Neverland Banked Slalom

Matt Williams reports from the annual Never Summer end of winter meltdown.