I am obsessed with the glide. It is quite the fascinating thing really, that something so simple and commonplace can change one’s life forever. It can, and will, change you. Your lifestyle, the way you dress, how you talk, who your friends are. Once it has you by the balls it will challenge you to progress, maybe it torments you by night and makes you celebrate by day. Or vice versa, really it doesn’t matter because the best part of the glide is that it is different for everyone. The only thing that is the same for everyone is the emotions that it evokes and the passion it instills in you. But I don’t need to tell you that, chances are if you are reading this, you already know.

All sideways-standing enthusiasts know this. It runs in our blood. That’s why when up-and-coming snowboard photographer, Erik Hoffman, moved to California to work as the staff photographer for 686, we all knew it wouldn’t be long before he let his curly-ginger-fro flow and he started shooting surfing. The thing is, it isn’t just surfing. And it is certainly not an “us vs. them” thing. At the end of the day, it is passion and a shared love for the glide. It’s culture. Our culture. It is the restriction of friction that gets us up early on cold winter mornings, and dictates our dreams by night.

Well, when Erik isn’t tit-deep in powder somewhere in the PNW he has been working on a side photography project, and now is the time for the great unveiling.

If you will be in SoCal on December 9th, make sure you get yourself to 2038 Anaheim Ave, Costa Mesa. This is a must see.

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Continue below for a taste of what’s to come and to get all of the juicy details on when and where you need to be.

Are you an able-bodied human being? Then we need you. You see we’ve got a problem. I’ll cut to the chase, there are hundreds of PBRs that aren’t going to drink themselves. They take up space and never lift a damn finger so we need to get rid of them in order to create space for this art show. Oh yeah, there’s an art show. Erik Hoffman is putting on a release for his photobook “Taco Tuesday” a collection of film images that have been compiled over a stretch of two years triggered by receiving a Nikonos V as a gift from a friend. Shortly after the move west, Erik went to work as the staff photographer at 686, Erik, the snow photographer by trade, found himself putting the camera through hell now living on the doorstep of the Pacific. A couple days of learning how to swim in waves turned into one of his most desired activities, now shooting is a mainstay when the waves get good. The imagery is an honest reflection of one’s first foray with early mornings chasing waves, to late nights blowing off steam in a sun-drenched Southern California.



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See also: The Post Process: A photo essay