Looks like North Carolina-born Zeb Powell has found a new home with Michael Jordan’s empire. Tossing up an Instagram earlier today with the caption “Sliding with @jumpman23” seems to make the announcement all but official. Zeb has been running some Jordan stickers on his board the past few months as well as donning a chain with the famed shoe logo from time to time so the industry has been waiting to see what will be in store.

Is Nike coming back into snowboarding? The best guess is not likely, or at least not in the way they have previously. Whatever is happening, Peter Cirilli did a great job on the photos.

Jordan features a pretty select group of athletes in its ranks. Zeb will be joining the likes of Luka Dončić, Zion Williamson, Jayson Tatum, Carmelo Anthony, Mookie Betts, Manny Machado, and a handful more that have made it into the exclusive group. It doesn’t look like this would be the start of a snowboard team, more just adding a very popular athlete to its lifestyle brand as they have started to do with niche markets. A seemingly massive step in his career and for his own recognition, we couldn’t be more hyped for Zeb. Plenty more will be coming out we are sure in the weeks to follow. Check back soon.