Adidas Presents “Welcome: Kazu Kokubo”

From Adidas via YouTube:

Kazuhiro is one of the most notorious snowboarders of his generation, but the paradox lies in the fact that he’s also one of the most elusive and reserved riders alive. Kazu seemingly came out of nowhere, and in 2002 at just thirteen years old, he took the international snowboard world by storm in the halfpipe of the US Open in Stratton, Vermont. Since then, Kazu has perfectly balanced the contest vs. video part conundrum that shadows many snowboarders in his genre because Kazu is simply an all-around icon. As one of snowboarding’s most notorious anti-heroes, what Kazu lacks in outright speech, he more than makes up for in unyielding opinion and whether it be in front of thousands watching his video part or millions tuning into the Olympics, Kazu lets his riding and his actions do all the talking for him. This is Kazuhiro Kokubo, as you’ve never seen him before.

“Kazu is a young legend with the mellowest vibe. So easy to watch. It’s like everything just makes perfect sense to him.“ Keegan Valaika

“Style is listening to your heart. This is very important because style presents a way of life. This is not just for riding; it’s the hairstyle you have, it’s the clothes you wear, tattoos you have—it’s the way you present yourself to the world as a human.” Kazu

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