Burton just released a video introducing We Ride Together, their new campaign to celebrate the community of diverse individuals that snowboarding brings together. This is the kind of initiative from brands that we love to see. For more, follow @burtonsnowboards and #WeRideTogether
From Burton:
It’s in our nature. No matter who you are, what you’re into, or where you’re at, there’s one BIG thing that connects us: We are HUMAN. #WeRideTogether
