My Ikon: My Ride with Russell Winfield

From our friends over at Ikon:

Today marks the release of the latest video from the “My Ikon” series, now available on the Lifted blog and throughout all Ikon Pass social media channels. “My Ikon: My Ride” was filmed this season at Palisades Tahoe, Stratton, Crystal Mountain, and Big Bear Mountain Resort and follows legendary snowboarder Russell Winfield and rider LJ Henriquez on their mission to normalize diversity in the mountains and encourage others to join the culture of snowboarding that they love so much. 

Russell Winfield is the first professional Black snowboarder. He grew up playing hockey in New York and learned to snowboard at Stratton. After moving across the country and riding nearly every bucket list destination, he realized the impact he had on the sport and decided to push his love for snowboarding into a new generation of hopeful kids. 

One of these hopeful snowboarders is LJ Henriquez – another East Coaster born in NYC with a natural talent for snowboarding. The 14-year-old has already started to climb the ladder in snowboarding, dropping videos on social media, and helping inspire others the way Russell has inspired and mentored him.  

Despite their age difference, their shared love for the sport and East Coast beginnings tie them together in this inspiring video. The short film serves as a way for them to speak to the snowboard community and encourages others to follow their dreams.  

Ikon Pass joins their efforts to diversify the snowboarding community and made a monetary donation to the Virgil Abloh Post-Modern Scholarship Fund & SHRED Foundation on behalf of Russell and LJ.  


Up Next

May 18, 2022

Stefi Luxton Visits Home For The First Time Since The Pandemic

A transplant staple in the Mammoth scene for the past decade, Arbor’s Stefi Luxton finally visited her  home country...

May 15, 2022

Monster Hell Week, Dream or Nightmare?

Who are we kidding. It is a dream team. Tess, Zoi, Ryo, Judd, Stale, Sage, Jamie, Ayumu, Halldor, Rene,...

May 13, 2022

Perennial East Coaster Ralph Kucharek on Staying Pro Close to Home

"The biggest payout this whole thing has to offer is continuing to love it and doing it on your...

May 10, 2022

Save A Brain Celebrates Two-Year Anniversary with Right Brain Fundraiser

SAB and Burton collab on Cinco de Mayo in Denver.

May 9, 2022

Build Volcanos, They Will Come

Snowboy's Holy Bowly returns to Sunshine Village for a week of riding transition.

May 2, 2022

Don’t Shoot The Messenger, Shoot The Snowboarder

An independent snowboard video with a little bit of everything and everyone all of the time.  Thank you for...

April 29, 2022

Special Sauce: Soy Sauce Nation Stir-Fry at Woodward Tahoe

Sadie Maeda on why what SSN has created is so special.

April 28, 2022

The Mystery Behind The Burton Mystery Series with Rob Roethler

Burton team rider, Dustbox member, and kinda famous on Tik Tok? (Editor’s Note: We don’t have that app) Rob...