Terje Haakonsen to create full line of socks & braces using incrediwear technology

A division of Star Nutrition, Incrediwear will utilize Haakonsen’s extensive athletic knowledge in designing the all-new Shredder Line

CHICO, CA, August 29, 2012— Star Nutrition, Inc. (OTC: STAU), a California-based diversified health and wellness industry firm, has brought on Norwegian snowboard champion Terje Haakonsen to create a new line of socks and braces for snowboarders and skiers, called The Shredder line.  The popular Avalanche Incredisocks will be renamed “The Shredder” and become the first product in the line.

“You ask any snowboarder about Terje and their eyes light up,” says Jackson Corley, CEO of Star Nutrition.  “He is very well known around the world as a pioneer in the sport.  And, he’s developed products with other companies in the past, including the T6 board, so he’s not a stranger to knowing what the consumer needs.  We can’t wait to combine our revolutionary technologies with his knowledge of the industry and the sport as a whole.”

Haakonsen dominated the world of freestyle snowboarding in the 1990’s.  He won the ISF World Championships three times in a row in half-pipe, to go with five more European Championships in the same event.  He also won the U.S. Open half-pipe three times, as well as seven victories in the Mt. Baker Banked Slalom.  In addition, he is the creator of the aerial snowboard maneuver known as “The Haakon Flip.”

“It wasn’t long ago that I was introduced to the Incrediwear products,” says Haakonsen.  “After trying them, I knew right away I wanted to work with Star Nutrition to develop a signature line of products specifically designed for snowboarders and skiers.  I’m really excited about our initial concepts and I know everyone who tries them will see the benefits that I experienced.”

Incrediwear products, including Incredibraces, Incredisocks, Increditec, and Incredisoles, couple proven benefits such as increased blood flow, reduced inflammation, accelerated recovery and aiding pain relief to injured body parts.  Incrediwear products can also regulate temperature, wick away moister and are antimicrobial.

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