Electric has announced that Kip Arnette, Electric Co-Founder, is retiring after 15 years with the brand.
“For the first time in a long time I have decided to make a selfish decision in order to follow my passions and seek new adventures outside of work. I am proud of the brand’s success and am confident I am leaving Electric in great hands. I still plan to be a part of Electric, just not on a day-to-day basis. Thank you once again to those who have poured their heart and soul into making Electric what it is today.“ – Kip Arnette
“Kip’s retirement is bittersweet for me, after 22 years of friendship I can’t help but be excited for him to get out and play. It is pretty rare that any founder would stay with a brand that he/she had sold for the first time over 8 years ago, and seen two different owners since. That is a testament to his passion for the Electric brand. We are all so proud of what he has accomplished as an individual in helping to build two of the best eyewear brands in action sport history; Arnette in its heyday and Electric. He’s been at it for 25 years, he now will get to enjoy the fruits of his labor. His spirit will forever be with the brand, and is embedded in the design team he has been working with for over a decade.” – Eric Crane, CEO & President
Kip Arnette originally studied the art of eyewear under his father Greg Arnette, founder of Arnette sunglasses. Kip has over 20 years of experience in creating some of the most innovative and influential sunglasses and snow goggles in the industry.
See also: Electric launches new women’s line of watches and sunglasses with Maddison Rothery
