A glimpse of snowboarding culture: The Exposure Lifestyle Gallery

A photo should invoke… something. It doesn’t necessarily matter what it is. The feeling after experiencing your first powder day. The memory of a brisk January morning. The way you tie your boots. Friends. Rich potential for higher living exists in snowboarding, and when a photo can unlock those memories from the fringes of consciousness, that is truly special.

This past October, we first introduced our new photo competition, Exposure. Over the course of one month we accepted photo submissions from 804 unique photographers, ultimately totaling a staggering 4,060 photographs. Photos were submitted into one of four categories: Action, Lifestyle, Scenic, and Abstract, to be judged by a panel of Snowboard Magazine editors. One winner was chosen from each category, with a fifth People’s Choice category winner selected that spanned all four stylistic disciplines. While each of the four demanded a unique set of criteria and expectations for said group, one requirement spanned the photo competition: the photos needed to make us want to snowboard. We can say with confidence that these images brought us to great days on a snowboard, real or imagined, and we hope they can do the same for you.

From the selection of winners and standout submissions we blew off some steam during our party at X-Games in Aspen, before getting back to the grindstone to create Exposure: The Photo Competition Issue. Now, it’s time to share the photographs that became immortalized on the pages of that magazine.

For the first Exposure Gallery release we dive into the category that acts as glue for our community, Lifestyle. The above winning photograph was taken by none other than the East Coast’s Erik Hoffman, and embodies what we perceived to be the essence of the snowboarding lifestyle – ritual, drive, and community.

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