anon. unveils 2014 collection of goggles, helmets, and beanies

For its 2013/14 collection, anon. is debuting a next-level product line-up, unveiling new goggles, as well as an inaugural line of helmets and beanies. But the improvements don’t stop there: in order to display all these brand-spankin’-new gear, anon. has also revamped its website.

On the goggle front, anon. has debuted the new and improved Magna Tech goggle-lens changing system, which now includes the same pull, switch, and snap system previously seen in the M1, as well as the streamlined frameless design of the M2.

Making its first moves into the helmet department, anon. is releasing its first ever line, the A2 collection, which integrates BOA technology and Skullcandy audio. Complimenting its new round of protective headwear, anon. is also stepping into the world of beanies, unveiling an assortment of beanies.

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For more details, check out the press release from anon. below:

BURLINGTON, VT (August 28, 2013)—

Inspired by the demands of the most elite riders in the world, the 2014 collection features progressive product designs, which deliver an unparalleled riding experience – all while giving riders the ability to make their own style statement. For 2014, Magna Tech, the fastest goggle lens swapping solution in winter sports, evolves to include the M1’s pull, switch, snap system, as well as the new M2’s stealth frameless design featuring an effortless self-aligning lens for pinnacle performance in high-speed change outs.

Since 2001, anon. has set the industry benchmark in goggle fashion, and this year, the tradition extends into high-performance helmets and a premium beanie offering. The first-ever helmet line from anon. introduces the most advanced technologies in the game – a BOA®-powered fit system that provides the ultimate in customizable comfort, plus compatibility with the exclusive and co-designed ASFX audio solution from Skullcandy. Utilizing high-end styles, anon.’s A2 collection takes integration to an all-new level by pairing together optimal style, fit and airflow, such as the Nelson and M2 in Legion. And finally, anon. now offers a complete assortment of beanies for great street style and on-hill functionality. Look for the Sampson in Charcoal and the Oakledge in Trullo.

All the 2014 gear can be found at the completely redesigned www.anonoptics.com. Utilizing a responsive design that automatically optimizes itself for any device, the new website looks exceptional, regardless of whether it’s viewed on a desktop, tablet, or smart-phone. A key feature is the new Style Dial app, which allows viewers to see how over 4,000 helmet and goggle colorway combinations lock up with one another. Finally, the Team Journal experience has evolved so it now pulls rider images from the anon. iPhone app directly to a live feed on the anonoptics.com homepage.

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