Nike Shoe Shine: The making of the Air Rector powered by Installite

AIR REACTOR – Powered By Installite
Nike Shoeshine Competition 2012

Nike Snowboarding hosts a special art show every year at the SIA. This year 12 teams from around the globe will be showcasing their talent by re-appropriating their vision into the canvas, an all white Nike Zoom Force-1.

Concept by Raul Pinto and JG Mazzotta
Art Directoion by Andrew Kimmell
Cinematography by Jeffery Garland
Motion Graphics by Scott McDonald
Edited by Jesse R. Borrell
Music by The Great Mundane "We Are Magicians"

Check out the Shoe Shine event recap here.
Check out the after party recap and gallery here.

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